Ashish Singhal is the co-founder and CEO of CoinSwitch, India’s largest crypto investing app with over 19 million registered users. Be it the note-taking app from his engineering days or the 1-hour delivery service he developed at Amazon as a JeffB crack-team member, Ashish’s approach is straightforward: Build the product the customer wants and make it as simple as she wishes. It is a maxim that today underpins CoinSwitch, no matter the sophistication of the crypto technology.